Lead AI with evidence, not assumption.
AI plans, assessments, audits, and implementation that give leaders the evidence to act, wherever they are in the journey.
Book Discovery CallAbout thinkCircle
thinkCircle helps organizations make confident AI decisions at any stage of the journey: designing a venture from day zero, operating without AI in place, or already using it and needing a clear measure of where they stand.
thinkCircle meets every organization at its stage and leaves leadership with documented evidence to act on, not vendor pitches or guesswork.
The progression
AI Services
Three engagements, one for each stage of the journey, from day zero to scaling what already works.
- 1
AI Startup Plan
For founders at day zero, designing an AI-native operation before it is built.
- 2
AI Opportunity Assessment
For organizations that operate but have not yet started with AI, mapping where it creates value.
- 3
AI Maturity Audit
For organizations already using AI, measuring how ready they are to scale.
Ready to discuss what AI clarity looks like?
Book Discovery CallProof in practice
What does an AI Maturity Audit produce?
Ted Rogers School of Management, Business Career Hub
thinkCircle’s first published case study documents the 360° AI Maturity Audit completed for the Ted Rogers School of Management’s Business Career Hub. The audit assessed current AI use across student services, identified governance gaps against ISO/IEC 42001 and NIST AI RMF, and delivered prioritized recommendations for safe AI scale.
What the audit produced:
- 749 documented evidence items
- 41 workflows and 50 technologies mapped
- 12 scored opportunities, 11 documented risks
- Scored on TC-AIMM and recognized AI standards
Meet the Founder
thinkCircle combines senior strategic leadership with AI-driven discovery. Chris Meunier leads every engagement directly. The result is faster, deeper analysis with the judgment to land recommendations the leadership team can act on.
Chris Meunier
Founder & Chief Strategist
Over 15 years in marketing, strategy, and sales. Architect of TC-AIMM, the thinkCircle AI Maturity Model. Co-Chair of the Marketing Advisory Council and 2025 Alumni Volunteer Leadership Award recipient at the Ted Rogers School of Management. Recurring guest lecturer on AI and marketing with 50+ lectures delivered, including two AI guest sessions at McGill Desautels Faculty of Management. Since 2023, completed 17 AI credentials across agentic AI, prompt engineering, AI ethics, and AI strategy through MIT Sloan, Vanderbilt, and Wharton.
Trusted by leaders in business and education
In their words.
Even as leaders in the integrated use of technology within our business school, we knew we would benefit from expert insight into navigating the AI landscape. The audit conducted by thinkCircle confirmed exactly where we stood and provided the clear roadmap we needed for our next phase of growth.
Dr. Seung Hwan (Mark) Lee
Associate Dean, Engagement and Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
This AI Audit was absolutely critical for our team. We had an immediate need to better understand how to move forward with governance, policy, training, and the effective use of AI tools. The insights gave us the clarity and roadmap we needed to proceed confidently.
Donna Muirhead
Director, Cooperative Education and Career Services; Managing Editor, Early Talent Insights; Ted Rogers School of Management, Toronto Metropolitan University
I first met Chris through the Marketing Advisory Council, where I invited him to guest lecture in my MKT 802 capstone course. What began as one session grew into a two-year collaboration, with Chris delivering nearly 40 lectures across five topics and bringing in other professionals from his network. He brings deep expertise in digital marketing and a strong understanding of AI, translating complex ideas into practical frameworks students can apply immediately. I recommend Chris without hesitation to organizations seeking digital marketing or AI support.
Dr. Irfan Butt, PhD
Associate Professor, Marketing Management, Ted Rogers School of Management, Toronto Metropolitan University
As a participant in the AI Audit process, I felt it was inclusive and broad in its scope, ensuring diverse perspectives were integrated. The final report was very comprehensive, serving as a powerful tool for our leadership team moving forward.
Jacob Alajajian
Senior Manager, Alumni Relations, Ted Rogers School of Management, Toronto Metropolitan University
Three years ago, my website had little visibility and another provider was pushing SEO services. Chris explained why SEO alone would not deliver immediate value at that stage. He recommended rebuilding the website first, optimizing our Google Business Profile, launching performance marketing, and then reinvesting into SEO. Within this first few months of his SEO work, I saw measurable improvements. Today, my Google Business profile has a 4.9-star rating with over 1,700 reviews. We rank in the top three for core keywords, dozens more have broken into the top ten, and we appear in Google AI search results. I recommend Chris without hesitation.
Rachel Johanson
Owner, Soul Survivors Body Art, Winnipeg
Chris was a welcome guest in my Marketing Analytics class. He maintained consistent communication beforehand to align his lecture with course objectives, shared valuable insights from his own experience, and fostered meaningful interaction with students throughout. I would gladly invite him back for future sessions.
Dr. Eugene Chan, PhD
Associate Professor, Marketing Management, Ted Rogers School of Management, Toronto Metropolitan University
Chris brought a rare combination of deep industry expertise and genuine passion for education to each session. His ability to translate complex concepts into actionable insights has significantly enhanced my strategic thinking. I would highly recommend him for any opportunity where his expertise and teaching ability would be valued.
Aaronique Decon
4th Marketing Management Student, 2025, Ted Rogers School of Management, Toronto Metropolitan University
Chris's guest lectures in my MKT 802 capstone course were among the few sessions I genuinely looked forward to during my final semester. Across all five of his lectures, he brought something beyond the syllabus – analysis tools and methods that are actually practical and relevant to the real world. As a university student, most of what I learned came from textbooks and theory, but Chris made it real. He has a genuine enthusiasm for the subject and for teaching us, which made every session truly awesome.
Jimmy Tang
4th Marketing Management Student 2024, Ted Rogers School of Management, Toronto Metropolitan University
Chris mentored myself and fellow peers in building an analytical approach towards marketing systems. Thanks to his strong insights, my group was able to apply a structured approach towards solving problems for our capstone client. I would highly recommend reaching out to Chris for advice regarding digital marketing and analytics.
Moeed Akhter
5th Year Marketing Management Student 2024, Ted Rogers School of Management, Toronto Metropolitan University
Frequently Asked Questions
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