Cookie Policy
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember your preferences, and understand how visitors interact with content. Similar technologies include pixels, tags, and local storage.
How We Use Cookies
We use cookies and similar technologies for the following purposes:
2.1 Essential Cookies
These cookies are necessary for the Website to function and cannot be disabled. They include session management, security features, and basic functionality.
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our Website, which pages are most popular, and how we can improve user experience.
Google Analytics 4 (GA4): Collects data about page views, traffic sources, user journeys, and engagement metrics. IP addresses are processed in a manner intended to reduce identifiability, where supported by the applicable tool configuration. Data is processed and stored by Google.
Hotjar: Provides heatmaps showing where visitors click and scroll, and records video sessions of user interactions to help us identify usability issues and improve the Website experience. Session recordings capture mouse movements, clicks, scrolling, and page navigation. Keystrokes in form fields are automatically masked and not recorded. Hotjar does not record passwords, payment information, or other sensitive data entered into forms. Data is processed by Hotjar and stored on servers in the European Union.
Google Tag Manager (GTM): Manages the deployment of analytics and marketing tags. GTM itself does not collect personal data but facilitates the operation of other tracking tools.
2.3 Marketing Cookies
These cookies allow us to deliver relevant advertising and measure campaign effectiveness.
Meta Pixel: Tracks conversions from Meta advertising, enables retargeting, and helps us understand which content resonates with our audience. Data is shared with Meta and subject to Meta's privacy policy.
LinkedIn Insight Tag: Tracks conversions from LinkedIn advertising, enables retargeting to professional audiences, and provides demographic insights about visitors. Data is shared with LinkedIn and subject to LinkedIn's privacy policy.
Cookie Summary Table
| Category | Provider | Purpose | Data Location |
|---|---|---|---|
| Essential | Website | Session security functionality | Canada |
| Analytics | Google Analytics 4 | Traffic and engagement metrics | United States |
| Analytics | Hotjar | Heatmaps and session recordings | European Union |
| Analytics | Google Tag Manager | Tag deployment | United States |
| Marketing | Meta Pixel | Advertising and retargeting | United States |
| Marketing | LinkedIn Insight Tag | Advertising and demographics | United States |
Your Cookie Choices
Where required by law, analytics and marketing cookies will only be set after you provide consent through our cookie banner. If you do not provide consent, analytics and marketing cookies will remain disabled, except where permitted by applicable law. When you first visit our Website, you will see a cookie consent banner allowing you to choose which categories of cookies to accept: Accept All (enables all cookie categories), Essential Only (disables analytics and marketing cookies; only essential cookies remain active), and Customize (allows you to enable or disable specific cookie categories). You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer. You can also control cookies through your browser settings. Most browsers allow you to view what cookies are stored, delete some or all cookies, block cookies entirely or from specific sites, and block third-party cookies. Note that disabling certain cookies may affect Website functionality or your experience.
Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) setting. There is no industry standard for responding to DNT signals. Our Website does not currently respond to DNT signals, but you can manage tracking through our cookie consent tools or browser settings as described above.
Data Retention
Analytics data (GA4) is retained for 14 months per Google's default retention settings. Session recordings (Hotjar) are retained for 365 days per Hotjar's retention policy. Data collected through Meta Pixel and LinkedIn Insight Tag is retained according to those platforms' respective privacy policies. You can manage this data through your account settings on those platforms.
Updates to This Policy
We may update this Cookie Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this Policy.
Contact Us
If you have questions about this Cookie Policy or our use of cookies, please contact us: thinkCircle Inc., Toronto, Ontario, Canada. Email: privacy@thinkcircle.ai. Website: thinkcircle.ai